ON AIR: TWCable’s ‘Breaking the Cycle’

On Monday, November 23rd, Time Warner Cable News (Cable Channel 9), the Capital Region’s 24-hour news station started to air ‘Breaking the Cycle,’ a three-part series featuring Albany’s LaSalle School and its approach to the study of brain science and informed clinical treatment. Part Two of the ‘Breaking the Cycle’ series is airing on Tuesday, November 24th and features two young men who are exceling in the LaSalle, Albany program. The second segment focuses on how LaSalle has helped Jacob and Michael move on from their pasts while at LaSalle, and look forward to successful futures in the arts and sciences. On Wednesday, November 25th, part three of the ‘Breaking the Cycle’ series focuses on how parents are guided to cope and play significant roles in their child’s lives.

The featured segments have been in production for several months, and stem from work initiated this spring during which LaSalle board members and staff participated in a special event sponsored by the Capital Region Chapter of the Public Relations Society of America in which local organizations are provided with an opportunity to ‘pitch’ compelling subjects to various new organizations and reporters for potential follow-up.

LaSalle’s story was embraced by Time Warner’s producers. During the last few months, reporter Katie Eastman worked intensively with LaSalle’s team to secure appropriate opportunities to learn about its program and approach to serving youth and families in crisis.The first segment emphasized the growing body of knowledge about adverse childhood behaviors (ACEs) and their impact on human growth and development. LaSalle’s Clinical Director David Wallace, and Staff Development Trainer Troy Kennedy were interviewed. This segment also features information from the Harvard Center for the Developing child and a TED MED talk filmed in September 2014 given by Dr. Nadine Burke Harris, a California pediatrician on the subject.

Among the elements being featured in the series are:

• History of LaSalle School
• Background and orientation of the study of Adverse Childhood Experiences (ACEs)
• Details of how an informed and applied treatment program can benefit developing adolescents exposed to trauma
• Availability of resources and counseling for parents and families, and
• LaSalle’s growing reputation and leadership in the field of counseling and healing

Please look for the series reported by Time Warner’s reporter, Katie Eastman. This project is a combined effort of LaSalle, Time Warner Cable, and Albany’s Corning Place Communications, an award-winning full-service strategic communications and public affairs firm. We look forward to your feedback.

LaSalle School is a leader in programs and services for youth and families in crisis offering a variety of programs designed to meet their needs including specialized residential placement, day service education, and alternative to detention services. The Counseling Center at LaSalle is an OMH and OASAS licensed outpatient behavioral health clinic located at LaSalle School, and currently implementing ACE treatment practices with youth and families. LaSalle is accredited by the Council on Accreditation (COA), and affiliated with the Council of Family and Child Caring Agencies (COFCCA), and the national Alliance for Strong Families and Communities.