Strategically framing messages to achieve change

3rd Change in Mind convening first of two directed by DC’s FrameWorks Institute

In January, the first of two Change in Mind (CIM) convenings directed by the FrameWorks Institute was held. Based in Washington, D.C., the FrameWorks Institute designs, conducts and publishes communications research to prepare nonprofits to expand their constituency base, built public will, and further public understanding of specific social issues. The Alliance’s Change in Mind planners secured FrameWorks to identify and explain the 12 frame elements used in constructing a frame that cues a specific response in social change, and provide several explanatory metaphors about brain development that can be used to make messaging more approachable and memorable when advocating for one type of change or another. The second CIM convening directed by FrameWorks will be held in April 2016.

Read the entire January 2016 Change in Mind digest >>
Learn more about the Alliance’s Change in Mind brain science cohort >>

LaSalle School is a leader in programs and services for youth and families in crisis offering a variety of programs designed to meet their needs including specialized residential placement, day service education, and alternative to detention services. The Counseling Center at LaSalle is an OMH and OASAS licensed outpatient behavioral health clinic located at LaSalle School, and currently implementing ACE treatment practices with youth and families. LaSalle is accredited by the Council on Accreditation (COA), and affiliated with the Council of Family and Child Caring Agencies (COFCCA), and the national Alliance for Strong Families and Communities.